What’s the Big Deal?

Falling in love isn’t easy – let alone falling in love on national television.

But that’s what 13 “sexy singletons” are hoping to do on Love Island, which has just begun its third series on ITV2.

If you’ve never seen it before, the premise is to couple up and convince the public to keep you on the island in order to win ¬£50,000 – all while trying to find your perfect match.

Think Big Brother but with board shorts, bikinis and more under-the-sheets shenanigans than you can shake a stick at, as the couples chop and change throughout the series.

If you have seen it before, it’s likely to be one of your guilty pleasure programmes you’ve agreed to dedicate the next seven weeks of your life to. Or you may throw it in your trash TV basket.

You may remember Love Island in its previous life as Celebrity Love Island, which ran from 2005-06 and featured the likes of Jayne Middlemiss, Callum Best and Strictly Come Dancing’s Brendan Cole trying to find love.

It was revived two years ago with average Joes taking part and was met with relatively modest success, watched by an average of 595,000 people – but still a hit for ITV2.

Last year it exploded, with an average of 1.4 million fans tuning in daily to watch. The show became must-see viewing amongst mainly female (67.4%) viewers and under 35s (63.6%).

Scheduled against Channel 5’s Big Brother, about 1.2 million people are currently tuning into the sunny island escapes in Mallorca – 200,000 more than those watching the action in rainy Borehamwood.

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