Google has responded to major companies withdrawing online adverts by promising to take “a tougher stance on hateful, offensive and derogatory content”.
Philipp Schindler, the firm’s chief business officer, said Google would also tighten advertising safeguards.
He added that as well as removing content, its YouTube team would revisit the guidelines on allowable videos.
The move came after several firms withdrew their ads when some appeared next to extremist content on YouTube.
Several high profile companies, including Marks and Spencer, Audi, RBS and L’Oreal, have pulled online advertising from YouTube, which is owned by
In a blog post, Mr Schindler said: “Anyone with a smartphone can be a content creator, app developer or entrepreneur.
“Google has enabled millions of content creators and publishers to be heard, find an audience, earn a living or even build a business.
“We have a responsibility to protect this vibrant, creative world – from emerging creators to established publishers – even when we don’t always agree with the views being expressed.
“But we also have a responsibility to our advertisers who help these publishers and creators thrive.”
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