Various terms have been used to describe media monitoring in businesses over the past years. However, the relevance of this strategic activity has taken on a more critical value in today’s complex...
Tesco customers are being short-changed by promotions which have expired but are still advertised on the shelves, a BBC investigation has found. It revealed shoppers were overcharged at two-thirds of...
It has always been a great concern to me how Ghana is being left to suffer environmental degradation by the unconscious or conscious actions of our leaders and us. The way our cities, towns and...
The Accra Metropolitan Assembly (AMA), has said it will remove billboards mounted illegally in the metropolis. Speaking on the Citi Breakfast Show, an advertising consultant with the AMA, John...
PRESIDENT Nana Addo Dankwa Akufo-Addo has appointed Mr. Michael Okyere Baafi as Executive Secretary of the Ghana Free Zones Authority (GFZA). Mr. Okyere Baafi’s appointment comes following his...
Total Petroleum Ghana Limited has rewarded 13 lucky winners of the grand draw of the just ended ‘Total Wo Adze Oye’ promo which started off in November 2016. The promotion was to reward customers...
The leading oil marketing company in the country, GOIL, has held its annual national sales conference in Accra. The 3-day conference is aimed at formulating marketing strategies to achieve GOIL’s...
No matter what kind of business you’re in, you’re doing business with other humans. Humans have good days, bad days and all sorts of days in between. So how do you go about providing the best...
The price of petrol and diesel in the UK has risen to its highest since July 2015, following a three-pence-a-litre increase in December alone. The average cost of unleaded petrol hit 117.23p at the...
Last Friday was indeed an emotional and memorable moment for staff and students of the University of Professional Studies, Accra (UPSA) formerly known as the Institute of Professional Studies (IPS),...
Last Friday was indeed an emotional and memorable moment for staff and students of the University of Professional Studies, Accra (UPSA) formerly known as the Institute of Professional Studies (IPS),...
By Charles Nii Ayiku Ayiku, APR Chair, Research and New Media, Institute of Public Relations (IPR), Ghana Email: Last Friday was indeed an emotional and memorable moment for staff and students of...
Mr. Moses Okpoti, a 34 year old technician at Ghana ElectroMetre, became the proud winner of a brand new KIA Sportage car at stake as the grand prize in the Royal Aroma consumer loyalty promotion...
As the elections are over and the president elect is settling down, one of his main challenges will be job creation. First, because it is his mandate as president. But second, because it was a major...
Influential personal brands have a clear purpose, which is the most important pillar of powerful brands —for without purpose and a clear direction of your life, brand and business, you will be...
The first day I saw the viral video of Rashida Black Beauty aka malafaka, I didn’t foresee it getting much attention or an article from me. I found it funny and troubling at the same time. Little...
Fuel prices have gone up by six per cent at the various service stations across the country, the Chamber of Petroleum Consumers Ghana has said. This current increases ranging between 4 and 6 per cent...
Mrs Helen Annan, the Chief Executive Officer of Brand Ghana, has underscored the need for the nation to intensify its branding efforts to enhance its competitiveness on the global arena. She said:...
Daniel Maithya is the CEO for Social Media Global Drive company, Digital Strategist, Marketer and a Consultant. He is also a Social Entrepreneur, digital content creator and a Social Media Executive...
The Lapaz Community Hospital in Accra after twelve years of dedicated medical services to the public has gained international attention by winning and joining the elite club of global health care...
