Marketing
M&S Pulls Online Ads From Google Over Extremist Content Fears
Marks and Spencer has become the latest firm to pull its online advertising from Google's platforms over fears it is...
Dollar General’s Sales Jump 13.7 Percent
U. S. discount retailer Dollar General Corp (DG.N) reported a 13.7 percent increase in quarterly sales on Thursday,...
Sole-Sourcing Hinders Competition
The Minister of Monitoring and Evaluation, Anthony Akoto Osei, has downplayed suggestions for government to consider...
The 21st Century ‘Brand Ambassador’ [Article]
“Everyone has a level of influence that can be harnessed for greater good” – Bernard Kelvin Clive A brand...
Advertising Standards Bill Vital For Sanitising Industry
The Advertisers Association of Ghana (AAG), is pushing for the passage of the Advertising Standards Bill to sanitize...
Fuel Price Hikes Must Stop – COPECGH
The Chamber of Petroleum Consumers (COPECGH) has charged relevant authorities in the country to ensure that...
MARWAKO’S PR NIGHTMARE: WHY THEY GOT IT ALL WRONG!
Somewhere in 2012, then as a Public Relations intern with Infocus PR Consultancy. One of the earliest lessons I learnt...
SuperPrice.com, An E-Commerce Marketplace Where You Are the Boss
Yes, you heard right. With new online shopping site Superprice.com, You are the boss. So what do I mean by that? Well,...
Okyeame Kwame Honoured By CIMG
The Chartered Institute of Marketing, Ghana (CIMG) has honoured Okyeame Kwame by making him a co-opted member of the...
YouTube Ditches Unskippable 30-Second Ads
YouTube is to scrap “unskippable” 30-second advertisements on the video-streaming service, from 2018. Google...
YouTube Ditches Unskippable 30-Second Ads
YouTube is to scrap “unskippable” 30-second advertisements on the video-streaming service, from 2018. Google...
Businessmen Urged To Adopt Strategic Selling Methods
Pastor Stephen Akwasi Opuni, the Regional Network Manager of the Tianshi Group of Ghana, has urged businessmen and...
Economic Malaise Dampens Mall Fever
It's been barely a decade since Accra caught the shopping mall fever, but already the excitement is waning as retailers...
Petrol, Diesel Prices To Go Up By 3 Percent Next Week
The Institute of Energy Security (IES) has predicted a percent increase in fuel prices next week. According to the...
Groupe Ideal Marks Val’s Day With Workers, Customers
Groupe Ideal on Tuesday, 14 February, 2017 treated over 800 staff members and customers to a full surprise of branded...
Oil To End Year At US$57
All things being equal, fuel prices will not travel beyond 15 percent increase in 2017, some industry analysts...
Newspapers Aim To Ride ‘Trump Bump’ To Reach Readers, Advertisers
The Trump administration's combative view of traditional news media as the "opposition party" and "fake news" is...
Airtel, Jaarno Partner To Make Online Foodstuff Purchase Convenient
Airtel, the Smartphone Network has partnered premier digital foodstuff marketing and distribution company, Jaarno to...
Airtel, Jaarno Partner To Make Foodstuff Purchase Convenient
Ghana’s leading telecom service provider, Airtel, has partnered premier digital foodstuff marketing and distribution...