Brand management
P&G Sees Higher Sales In Fiscal 2018; Earnings Up
Procter & Gamble reported increased quarterly profits Thursday and forecast higher sales in its next fiscal year as it...
Court Grants Injunction On ‘unauthorised’ #NSMQ Play
A high court has granted an injunction filed by Primetime Limited to stop a play titled “National Science and Maths...
P&G Cites Rocky Geopolitics As Earnings Decline
Procter & Gamble reported declines in both sales and profits Wednesday, saying challenging geopolitical and economic...
Celebrities Warned Over Instagram Ads
Celebrities and “influencers” in the US have been warned to clearly identify when they are promoting products on...
Pepsi, United and the Speed of Corporate Shame
Crisis Management - Pepsi, United and the speed of corporate shame People can now destroy brand trust at the speed of...
ABii National Wins Top Emerging Brand Award
ABii National Savings and Loans Limited, one of the leading non-bank financial services providers, has been voted the...
Court To Rule On Online Luxury Resellers
One of Europe’s top courts is due to open a landmark case that could determine whether luxury goods companies can ban...
‘Brand Yourselves For the Job Market’
Marketing Director at Vodafone Ghana, Mrs. Agnes Essah, has urged students, who would soon be prospective job seekers...
Marketing Expert Urges Students To Brand Themselves
Mrs Agnes Essah, the Marketing Director, Vodafone Ghana, has urged students, who would soon be prospective job seekers...
Origin 8 Takes Over Airport Public Address System
Origin8, an Advertising, Marketing and Public Relations company in Ghana has partnered with Zapel Ghana Limited to...
Samsung Is the Number One Most Admired Brand In Africa
Slow growth and challenging economic conditions negatively affected the perception of African brands in 2016. This is...
China Calls Out Nike On Consumer Rights
US sporting-goods giant Nike has become the latest foreign brand to receive a high-profile rebuke from an influential...
The 21st Century ‘Brand Ambassador’ [Article]
“Everyone has a level of influence that can be harnessed for greater good” – Bernard Kelvin Clive A brand...
Okyeame Kwame Launches Book
Most inspiring, creative rapper, Okyeame Kwame, will be going down the history of showbiz and corporate community as...
Loyalty Over Competence; A Candid Review of President Nana Addo’s Appointments.
NOT POLITICS AS USUAL: Loyalty over competence; a candid review of president nana addo’s appointments. 18/01/2017 All...
Loyalty Over Competence; A Candid Review Of President Nana Addo’s Appointments
All over the world loyalty and competence are the two most critical and potent factors political leaders consider...
Four Traits of Powerful Personal Brands
Influential personal brands have a clear purpose, which is the most important pillar of powerful brands —for without...
Brand Ghana CEO Says Ghana Must Intensify Branding Efforts
Mrs Helen Annan, the Chief Executive Officer of Brand Ghana, has underscored the need for the nation to intensify its...
14 Outstanding Brands Honoured At 2016 Brand Excellence Award
The award sought to pay tribute to men and women who are doing their best to develop their brands. Fourteen outstanding...