The Barclays Africa Group is to rebrand to Absa Group by 2020, subject to receiving the appropriate regulatory and shareholder approval in all their operating countries. The Barclays PLC has since...
Procter & Gamble, seeking to fend off a challenge from activist investor Nelson Peltz, Thursday pointed to better-than-expected earnings as evidence its makeover of the consumer products giant is on...
A high court has granted an injunction filed by Primetime Limited to stop a play titled “National Science and Maths Quiz” which was expected to be staged at the National Theatre on Saturday....
Nike reached an agreement to sell a limited number of items directly on Amazon, executives said Thursday, in a sign of the growing importance of the e-commerce platform. Nike executives described the...
PZ Cussons, a leading producer and distributor of personal and homecare products, has re-launched its biggest brand and Ghana’s number one antiseptic Camel from Carex at a colourful ceremony in...
Studio24 is already known for their stunning photo shoots, but what you’re yet to find out is, the photography brand is in a serious business of creativity. First, the brand introduced a dress...
Award winning Ghanaian rapper, Okyeame Kwame has shared six (6) secrets on how to build a personal brand with up and coming artistes. The artiste who one of Ghana’s artistes whose prime focus is on...
Crisis Management - Pepsi, United and the speed of corporate shame People can now destroy brand trust at the speed of light, with consequences that are far-reaching United Airlines has leapt into a...
BriWireduah is an artistic and non-conformist unisex clothing brand with the ecstatic appeal vastly embraced by millennials. This Afrocentric brand has since certified its identity by merging a grunt...
Kate Hudson wants to share her passion for fitness and clean living with women of all shapes and sizes. Hudson, best known for her roles in movies like "Almost Famous" and "Deep Water Horizon," has...
ABii National Savings and Loans Limited, one of the leading non-bank financial services providers, has been voted the 'Top Emerging Brand' and 'The Most Promising Savings and Loans Brand' in Ghana in...
One of Europe’s top courts is due to open a landmark case that could determine whether luxury goods companies can ban online sales. The case has been brought by German make-up and perfume brand...
Marketing Director at Vodafone Ghana, Mrs. Agnes Essah, has urged students, who would soon be prospective job seekers to brand themselves for the corporate world. She said in the competitive...
Mrs Agnes Essah, the Marketing Director, Vodafone Ghana, has urged students, who would soon be prospective job seekers to brand themselves for the corporate world. She said in the competitive...
Slow growth and challenging economic conditions negatively affected the perception of African brands in 2016. This is reflected in Brand Africa's 2016/17 list of Most Admired Brands in Africa. Only...
US sporting-goods giant Nike has become the latest foreign brand to receive a high-profile rebuke from an influential Chinese consumer-affairs programme that has previously forced Apple and...
“Everyone has a level of influence that can be harnessed for greater good” – Bernard Kelvin Clive A brand ambassador is a person who is engaged by a company/brand to promote the brand –...
If you’re a TECNO Mobile fan or just a passive follower of the brand on social media then, this post on the brand’s IG, Twitter and Facebook handles will surely startle you! For most people,...
Somewhere in 2012, then as a Public Relations intern with Infocus PR Consultancy. One of the earliest lessons I learnt was that in periods of crisis it is better to be seen as the victim rather than...
In 2016, after some two years of working with Global Media Alliance (GMA), Publicist Faith Senam Ocloo decided to quit her position. GMA is one of Africa’s biggest companies with interests in the...
