According to a research by Strategic Media Monitoring & Advocacy Institute (SMMAI), President Nana Addo Dankwa Akufo-Addo has received mixed print media exposure.
The research analyzed 365 new stories published in 35 newspapers both state and privately owned in the month of February
The 364 news stories analyzed were grouped under thirteen headlines on security, campaign promises fulfilled, international relations, governance, appointments, economy, energy, health, citizen support, religion, agriculture, development and the Presidents’ State of the Nation address (SONA).
According to the report, the President’s State of the Nation address (SONA) received the highest print media coverage of 68 news stories and appointments received the lowest media coverage.
The report also recorded sentiments ratings. He received 185 positive, 130 negative and 49 neutral sentiment ratings respectively during the month under study.
“The relevance of such a study is in the fact that, how a President is portrayed in the media indelibly helps to construct and literally create the Presidents public image or perceived character narrative among citizens and such impressions measured over a longer period of time determines the general public confidence in our key institutions of governance.” A statement signed by Tommy O’Dell, President of SMMAI read.
Strategic Media Monitoring & Advocacy Institute (SMMAI), is a scientifically analyzing independent media tracking agency, that is into advocacy, trainings and consultancy services,
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