The Executive Director of the Consumer Protection Agency (CPA), Kofi Kapito has shared same concern as other individuals who claim there is no movie industry in the Ghana.
Speaking with Kasapafmonline.com, he said, there are certain constituents of film making which is required to make an industry vibrant but some of those things are lacking in Ghana.
“The film industry has now turned into a sole business venture as compared to the former years where individuals invest into it without necessarily making money, but to sell out the Ghanaian culture and nurture talents for the industry.”
He added that the film industry in the past was a training hub for actors and actresses.
He explained that in the remote time, Movie Production involved marketing, distribution, sales and many others but currently the trend has changed for this reason the producer is ‘forced’ to distribute his own copies of movies.
Comparing Nigeria and Ghanaian movies, he stated that it is obvious as the former has taken the lead in terms of featuring new stars to play major roles but in Ghana the same old faces are seen in all popular movies.
Kofi Kapito cited an instance where formerly because producers were well abreast with what film production entails, every work was well coordinated, but these days things are done in haste to get the returns of what was invested in that movie.
He added that movie premiering was far better in times past since there were many movie houses as compared to the cinema halls at Accra Mall and West Hills Mall (Silverbird) which are the only big movie houses the industry can boast of.
Producers in the past invested in movies because of the love they had for the work however money is now the basis why others are into movies.
He indicated that though technology is a factor to the change in the Ghanaian industry yet it can be improved if producers develop new distribution networks and techniques of sales and exhibition.
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