The Chief Executive Officer of The BEIGE Group (TBG), a Financial Services Provider, Mike Nyinaku, has expressed optimism about the future of his firm.
This follows recent announcements of their expansion into the provision of other financial services including Pensions and Insurance.
He said this in an interview he granted to Daily Graphic.
Recounting the history of BEIGE, Mr Nyinaku noted with emphasis that their story so far has not been without challenges but that at every stage, they were resolute in the pursuit and execution of their corporate strategy and this is what has largely accounted for their status as of now.
He admitted that there have been some challenges since the company’s inception. Key among the challenges is customer perception.
Banking and Finance is an old age business, he said it’s known to be usually practised by very old and mature people.
“When we started BEIGE, we were fairly young and it was difficult to get people persuaded that boys as young as us, could be trusted with people’s hard earned funds,” he said.
“We did not have any long history of work experience in banking nor had we inherited some huge capital to show. Hence inducing confidence in the customer was a herculean task. It was a difficult thing to get customers to believe in us. Even competition wrote us off as they felt we did not have what it takes to run such a business.”
Together with its subsidiaries and affiliates, TBG is providing direct employment to about 4,000 people and serving a clientele base in excess of 600,000 clients.
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