GhanaStar
  • News
  • Sports
  • Entertainment
  • Politics
  • Business
  • Music
No Result
View All Result
GhanaStar
  • News
  • Sports
  • Entertainment
  • Politics
  • Business
  • Music
No Result
View All Result
GhanaStar
No Result
View All Result
Home Top Stories

Apple Takes Swatch To Court Over ‘Tick Different’ Ads

April 13, 2017
in Top Stories
Share on FacebookShare on Twitter

Apple has filed a complaint against Swatch in a Swiss court over the use of the phrase Tick Different in a marketing campaign.

You Might Also Like

Prominent Ghanaian Leaders and Clergy Honor Late Apostle Dr. Michael Kwabena Ntumy at State House Funeral

Vice President Bawumia Shares Inspiring Journey from Oxford University to Political Success

The Diverse Currencies of Africa: Impact on Economic Growth

Swatch is using the slogan to market a wristwatch containing a contactless payment chip.

Apple says the phrase unfairly references its Think Different campaign, which ran in the 1990s.

According to Swiss news site Watson, Swatch chief executive Nick Hayek said the similarity was purely coincidental.

He said the slogan was a nod to one of its own campaigns from the 1980s: “Always different, always new.”

Apple used Think Different in its adverts from 1997 to 2002, in what was thought to be a response to IBM’s Think ad campaign.

A 1998 television advert, featuring black-and-white images of historical figures such as Einstein and Gandhi, won an Emmy.

In the complaint to the Swiss Federal Administrative Court, Apple’s lawyers Lenz & Staehelin said the tagline was long considered “the core of the Apple brand”.

Legal experts say that, to win the case, Apple must show that Swatch’s use of the phrase Tick Different provokes an association with Apple products in the minds of at least 50% of consumers.

A similar complaint lodged at the same time with the Swiss Federal Institute of Intellectual Property was rejected.

Swatch was granted trademark status for the phrase Tick Different in the US in 2015. It also has the trademark for the slogan in Switzerland.

This is not the first time the two companies have clashed.

In September last year, the UK Intellectual Property Office upheld Swatch’s opposition to Apple’s efforts to trademark “iWatch” in the UK.

It ruled that the term was too close to “iSwatch” and “Swatch”.

Join GhanaStar.com to receive daily email alerts of breaking news in Ghana. GhanaStar.com is your source for all Ghana News. Get the latest Ghana news, breaking news, sports, politics, entertainment and more about Ghana, Africa and beyond.

(Via: CitiFM Online Ghana)

Tags: Apparel & Accessories - NECAppleApple Inc.Apple WatchbusinessComputer Hardware - NECcomputingcontactless payment chipEmmyFashionFederal Administrative CourtGandhiHayekIBMnews siteNick HayekSwatchSwiss courtSwiss Federal Institute of Intellectual PropertySwitzerlandtechnologyTechnology Consulting & Outsourcing ServicesTechnology_InternetThe Swatch GroupthinkThink differentUK Intellectual Property OfficeUnited KingdomUnited StatesWatson

Related News

Prominent Ghanaian Leaders and Clergy Honor Late Apostle Dr. Michael Kwabena Ntumy at State House Funeral

Prominent Ghanaian Leaders and Clergy Honor Late Apostle Dr. Michael Kwabena Ntumy at State House Funeral

by ghanastar
February 25, 2024
0

In a poignant ceremony held on Saturday, February 24, 2024, at the Forecourt of the State House, hundreds of mourners...

Vice President Bawumia Shares Inspiring Journey from Oxford University to Political Success

Vice President Bawumia Shares Inspiring Journey from Oxford University to Political Success

by ghanastar
June 17, 2023
0

In a heartfelt revelation of his life's journey, the Vice President of the Republic, His Excellency Dr. Mahamudu Bawumia, spoke...

The Diverse Currencies of Africa: Impact on Economic Growth

The Diverse Currencies of Africa: Impact on Economic Growth

by ghanastar
June 17, 2023
0

Africa, a continent rich in cultural diversity, is home to a vast array of currencies. With 54 recognized countries, each...

Suicide at Aburi Botanical Gardens: Man Found Dead

Suicide at Aburi Botanical Gardens: Man Found Dead

by ghanastar
January 14, 2023
0

A man, believed to be in his fifties, has died by suicide in the Aburi Botanical Gardens in the Eastern...

Next Post

No Holds Barred - An Exclusive With Mr. Eazi

Stevie Wonder, 67, Set To Wed Tomeeka Bracy, 42, In Jamaica

Categories

  • Africa & World
  • African Music Lyrics Directory
  • Business
  • Business Directory
  • celebrities
  • Computing
  • Diaspora
  • Entertainment
  • Events
  • Feature
  • Featured
  • Ghana Elections 2016
  • Headlines
  • Health
  • International
  • Internet
  • Jobs
  • lifestyle
  • Music
  • News
  • Offbeat
  • Opinion
  • Politics
  • Profiles
  • Religion
  • Security
  • Seth Terkper
  • Smart Home
  • Social Networks
  • Sports
  • Technology
  • Top Stories
  • World News

Tags

accra addo africa Association football Banks - NEC business Business_Finance chairman Donald Trump economy education Entertainment_Culture environment Geography of Africa ghana Ghanaian people government Government of Ghana Human Interest John Dramani Mahama john mahama Law_Crime mahama minister MPs elected in the Ghanaian parliamentary election Nana Addo Nana Addo Dankwa Nana Akufo-Addo National Democratic Congress National Democratic Congress (NDC) New Patriotic Party New Patriotic Party (NPP) nigeria politics Politics of Ghana president Social Issues Social Media Social Media & Networking sports United Kingdom United Nations United States Vice President War_Conflict

Recent Posts

  • Government of Ghana Unveils Official Portraits of President John Dramani Mahama and Vice President Prof. Naana Jane Opoku-Agyemang
  • Who Is the Woman (Sheena Gakpe) in Sarkodie’s Latest Hit “No Sir” and Why Everyone Is Talking about It
List of Ghana Holidays for 2020
Ghana Geocoding
Ghana Cedis Exchange API
Ghana Maps Service
Toyota Cars Auto Auction History
  • African Music Lyrics Directory
  • Business Directory
  • Diaspora
  • Top Stories

All rights reserved © 2021 GhanaStar.com

No Result
View All Result
  • News
  • Sports
  • Entertainment
  • Politics
  • Business
  • Music

All rights reserved © 2021 GhanaStar.com