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Bundesliga International Planning Pre-Season Tour of Ghana For German Top-Flight Clubs

May 2, 2018
in Sports
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Organizers of the German Bundesliga are assessing the possibilities of clubs in the top-flight touring Ghana for pre-season.
The Bundesliga International wants to break into different markets with Africa identified as a huge potential.
That could easily be arranged with the league relationship with StarTimes who are also official broadcast partners of the Ghana Football Association.
Two German Bundesliga clubs have held pre-season camps in South Africa.
“The clubs, Hoffenheim and Wolfsburg both have already played matches in South Africa but in general I will say with international friendlies, it’s something that cannot be easily planned,” Henning Brinkmann, Bundesliga Sales Manager of Audiovisual Rights, Africa/Europe, told Saddick Adams
“This is something which we really promote under our new company Bundesliga International.
”We are working very closely together with the clubs and we are actually also financing them when they decide to go to our international key markets of which we have a few in Africa and when they go, we have actually a rate card and we finance part of their travel.
“Ghana is definitely in the center of our interest and that also comes because of the big partnership that StarTimes have with the league.
“Ghana and the Bundesliga have worked over the last years and we just talked about Anthony Yeboah and Tony Baffoe so these guys shaped the Bundesliga and the roots are there; so we are definitely looking at the idea.
”Obviously, I cannot promise bringing a game to Ghana but when we decide, Ghana will certainly be one of the spots where this will take place.
“We cannot say when exactly this is happening but there are intense discussions with the clubs and we hope it happens sooner or later.”

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Tags: africaAnthony YeboahAssociation footballBundesligaBundesliga InternationalCable Service ProvidersGeography of AfricaGerman BundesligaghanaGhana Football AssociationHenning BrinkmannHoffenheimManager of Audiovisual RightsPublic Sport Facilitiessales managerSouth AfricasportsStarTimesTelevisionTony BaffoeTony Yeboah

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