“Until you have a purpose and clear direction of your life (business) you would only be building a fake BRAND” – Bernard Kelvin Clive
Branding and more precisely personal branding has become a buzz word tossed about every now and then by lots of people.
As much as I’m an advocate for branding (personal branding), I strongly believe that not everyone should BRAND…. Ask me WHY?
To begin with; the reason why you do what you do is the most important question that must honestly be answered before starting out.
Here are some reasons why you shouldn’t brand. – You have no specific purpose for your life and business – You don’t know much about yourself: strengths and weaknesses – You don’t have any added skills – You want to do it because everyone is doing so – You want to be famous – You want to prove that you too can brand
Anyone who starts branding based on the reasons stated above will be on the verge of failure eventually. In the sight of men, you may be celebrated as successful per your brand, but because your brand was built based on the wrong reasons; not built with a clear sense of purpose and direction, its foundation will be shaky and eventually it will collapse and fade out.
Finally, before you brand, get some education – your ‘why and how’ if not, don’t brand!
Remember at the end of life you will give an account of your life to the Almighty God – giver of life, do the master’s will, live to please Him!