Ghana, and West-Africa, has not understood the true and real value of Cocoa, thinking it is a nice supreme cash crop to grow and feed families in their countries along with some revenues for their States. The White Man’s Intellect and Mentality has gone far beyond the Black Man’s old, old, old style to use GOD’s gift assigned to this part of the world.
Someone might argue Chocolate is a Sweet and can be subsidized by other Sweet products…the reality is in that case the road would be open for more Diabetes cases, more work for Doctors, burden on the Health System and National Economy as all other Sweet products on the market are full of sugar or sugar substitutes – do not taste good – with no positive health implications, but the opposite.
Cocoa-Cola (invented by a German Pharmacist in USA) used to advertise their products in Ghana with the slogan: “Open happiness” while with too much sugar it should have been correctly said: “Open Diabetes”. Today “Taste the Feeling” should convince people that sugar and brown colour makes the trick …or do sugar and brown colour have feelings? Nevertheless, these Managers – Whites – are clever after all to realize what Blacks and others fall for.
Why is it that a White Man has to come to a country with such a rich History of Cocoa growing, with 800.000 Farmers for generations being in this trade and additional 200.000 outside Farms job relating to this industry? What have you in Ghana and other West-African countries done during all those thousands of years past?
It is so sad to see for a White Man with a beautiful Ghanaian wife by his side that you Blacks do not understand the value of this wonderful GOD given product, only plant and harvest it accordingly to old traditions; while the world around you has changed and your time to make good money from the White Man and Asian folks is running out. To invest in this industry takes money and, most of all, time as a Cocoa Tree needs 4-5 years before harvesting the first fruits. A long term strategic planning is needed, inclusive of many Stake Holders and it must begin from now…now…again: now!
When Oil, Gas, Gold, Bauxite (the future in business is in feeding Nations and as they mature, give them pleasure in eating) will have been exploited and emptied the soil of Africa, Cocoa trees will still grow and make you rich…only…stop…only with a Dominion Mentality you can harvest the riches that is in the Power of Cocoa. As the world population is increasing and the living standards accordingly, the need for more chocolate in years to come is obvious. An increase in living standard always comes along with an increase in sweets as a symbol of life, as life is sweet. When people are depressed, they find comfort mostly in chocolate and not candies, alcohol, energy or soft drinks, coffee or tea or pineapple and banana, houses, clothes, handbags, new hair style, shoes or new cars. The enjoyment for the last, last only for a moment, while chocolate is there always to bring happiness to the people.
Looking at CPC Cocoa Processing Company Limited in Tema that is in the hands of Ghanaians, is bleeding my heart out to see the reduced numbers of workers with their fight to get their monthly payment for work done, accumulated debts of over USD 200 Mio., their outdated product portfolio and lack of understanding this business producing poor products against the consumer’s interest. The Governments of Ghana keep this company with the Cocoa Board only because it seems to be in the best national interest to keep the old story going. The world has moved on. The underlining philosophy about the real value of Cocoa and Chocolate is not there.
The Government is demonstrating mental identity problems to ask a man with a vision for this industry that is not connected to any of the Multi-Nationals but married to a Ghanaian with the intention only to produce the Best Chocolate in the World with clear connection to the pride Ghana should have in such wonderful Cocoa Beans they produce and lift the image of Ghana up. Ghanaians seem only to use Power to bring down their national Heritage and Pride while an independent Outsider can help to boost the country’s economy and make Ghana a renowned Trademark for Cocoa and Chocolate.
When Consumers in Europe, America and Asia find the Best Chocolate in the World on the Supermarket Shelves in their countries and in their stomach to enjoy life to the fullest, they will have a second look at the origin of production, and when seeing the country Ghana written on the back of the package, they surely will ask themselves, what other wonderful products is this country capable of producing and give to me the happiness to enjoy Africa in my home in London, Berlin, Moscow, Dubai, Bangkok and Beijing.
The exports of Ghana are limited due to image problems. It takes only one product, the strongest and best you in Ghana can offer to the world, which is Chocolate, to open the doors for further products to export. Tell the world your true and original Cocoa story, share with them your passion, your heart that beats for Cocoa… and always will. The White Man is more than interested and willing to listen to you as deep in his heart he loves you and cares for you.
All you need to do is to do the right things; get away from false Prophets in the society of Ghana, listen to people that really can help you and mandate them with their work to be done to lift Ghana up to the level it truly belongs to. Overcome your stubbornness and your fake and false pride… to be proud of what?
Independence with no money in your pockets but debts everywhere (?) …is fake! Come on Ghana, do not fool yourself like that as in the end such a Mentality is nothing but an open door once again for the White Man to take control over you. The Bible says “The Borrower is the Slave to the Lender”…you see…we still own you!
When you want to keep your independence (no one can stop you except you yourself!!!), use the Power that is in Cocoa.