Connect with us

Hi, what are you looking for?

News

StarTimes Acquire Ghana Premier League Media Rights

Africa’s leading pay-TV operator StarTimes Group signed a ground-breaking media agreement with Ghana Football Association on Tuesday, vowing to promote the Ghana Premier League in sub-Sahara Africa and help in the infrastructural development of the game in the West African country in the coming decade.

According to the strategic partnership agreement, StarTimes acquires all media rights of the Ghana Premier League, the Gala, the National Division One League, the MTN FA Cup, the Ghana Women’s League and the Ghana Juvenile League for the next 10 years.

StarTimes will pay $17,950,000 for the deal, provide ten artificial pitches and a fully equipped modern OB van to the GFA  over the next ten years.

StarTimes will invest more in the production of programmes on Ghana Premier League and broadcast more matches of the league in Ghana and other African countries.

“StarTimes is a world brand and well-known in the whole Africa. Ghana football is also a well-known brand and our national team is one of strongest powers in Africa,” said Kwesi Nyantakyi, President of Ghana Football Association, noting that the partnership between StarTimes and Ghana Football Association is looking forward to improving development of football in Ghana.

Nyantakyi said: “We authorize media rights of all major leagues or tournaments under Ghana Football Association to StarTimes. And StarTimes will deeply involve itself in the production and promotion of these leagues and bring much investment to our country.”

President of StarTimes Group, Pang Xinxing told reporters on the signing ceremony: “The partnership between StarTimes and Ghana Football Association is not only the cooperation between the two sides, but also a starting of cooperation between China and Africa on football industry.”

Pang noted that Ghana football has stayed at a high level in world football by playing at World Cup finals three times in succession and winning African Cup of Nations for four times.“We would like to bring more excellent football matches to nearly 9 million subscribers of StarTimes in Africa and we may introduce Ghana Premier League to Chinese football fans in the future, being a bridge between Chinese and African sports industries. ”

StarTimes is an experienced TV operator in football broadcasting. In 2015, StarTimes signed an exclusive broadcasting contract with the German Bundesliga and the International Champions Cup (ICC) for 5 successive years. StarTimes has exclusive rights and got the rights to televise the French Ligue 1 and the Italian Serie A for all Sub-Saharan countries

In June 2016, StarTimes also signed an exclusive broadcasting contract with the Chinese Super League for three successive years and acquired media rights to provide extensive coverage in Sub-Saharan Africa of the European Qualifiers for 2018 FIFA World Cup Russia.

“StarTimes’ experience and advantage in broadcasting technology will bring Ghana’s football to a new age,” Nyantakyi noted.

StarTimes attaches great importance to African native sports content and have sponsored SC Villa and KCCA FC clubs in Uganda football league. In February 2015, StarTimes signed world football icon and Nigeria legend, Kanu Nwankwo as their Continental Brand Ambassador. As StarTimes Ambassador, Kanu is engaged in a series of football promotional events in Africa.

Pang said: “The Ghana Premier League is the first top African native league that StarTimes signs, and people can expect more in the future.”

StarTimes is the leading digital-TV operator in Africa, covering 90% of the continent’s population with a massive distribution network of 200 brand halls, 3,000 convenience stores and 5,000 distributors. StarTimes owns a featured content platform, with 440 authorized channels consisting of news, movies, series, sports, entertainment, children’s programs, fashion, religion etc. The company’s vision is “To enable every African family to afford and enjoy digital TV” StarTimes achieves this by combining satellite and terrestrial DTV systems to provide an open and secure digital wireless platform. The company provides a robust signal transmission service for public and private broadcasters, offers consumers outstanding Pay-TV programs, mobile multimedia, wireless Internet connectivity and convenient online services including checking TV guide, watching free live football, chatting with celebrities and friends.

Join GhanaStar.com to receive daily email alerts of breaking news in Ghana. GhanaStar.com is your source for all Ghana News. Get the latest Ghana news, breaking news, sports, politics, entertainment and more about Ghana, Africa and beyond.

(Via: CitiFM Online Ghana)

Trending Stories

News

Northern Regional Minister Salifu Sa-eed has banned prostitution in Tamale with immediate effect. This comes after a Guinean national who tested positive for the...

News

Jacques Joaquim Yhombi-Opango, former president of the Republic of the Congo, has died after contracting coronavirus, his family said. Yhombi-Opango died in a Paris...

News

The Northern Regional Minister, Salifu Saeed, has confirmed that a coronavirus patient who was under quarantine in his region has fled the facility, leaving...

News

Sixteen persons have been arrested in Kasoa in the Central Region for failing to give tangible reasons why they were in town during the...

News

A video of a young man paying dearly for refusing to adhere to the directives of the president to remain indoors has emerged barely...

News

President Nana Akufo-Addo has earned massive praise from some prominent people around the world over list latest statement on the Coronavirus disease (COVID-19). President...

News

There are now more than 3,200 confirmed cases of coronavirus across the continent, with a number of African countries imposing a range of prevention...

News

The President for Institute of Liberty and Policy Innovation (ILAPI), Mr Peter Bismark, has stated that Ghana requires GH₡15 billion for 28 days’ total...

News

The ghana government has empowered the security forces to enforce the partial lockdown of certain parts of the country in order to contain the...

Africa & World

In fact, Venezuela has done a lot of good deeds for a lot of countries, but mostly for the poor countries in the Caribbean...

Africa & World

Soaring food prices aren’t new in Haiti, the poorest country in the Western Hemisphere and heavily dependent on imports. Sadly in 2020, those prices...

News

The Bank of Ghana in its efforts to ensure the effectiveness of the lockdown directive given by President Akufo-Addo, is urging all banks and...

Copyright © 2020 GhanaStar Media Group. All rights reserved