Mr Mustapha Hamid, Minister for Information has stated the resolve of the Ministry of Information to re-brand the government.
He said the initiative was to create a “brand portfolio…and harmonise the entire government look.”
The Minister gave the hint at a two-day “executive retreat” of key agencies under the Ministry of Information in Ho.He said by July this year, the Ministry would launch a new coherent image platform to give a “uniform look and feel” to government and government institutions.
Mr Hamid said when done, all communication platforms and mediums of government institutions such as signboards, letterheads, websites and complimentary cards would have the same design for a “uniform look and feel.”
He said communication was the live-wire of every enterprise in the 21st century hence the need for a strong information machinery to market the country’s values and unique selling points.
Mr Hamid said the initiative was under government’s new “Ghanaian Project” to communicate how Ghanaians wanted to be identified and what they stood for.
He said the project was important for the citizenry to understand that Ghana was important and above any ethnic and political considerations.
“The Ghanaian Project is a supreme goal. It looks at Ghana beyond aid …and Ghana first. If Ghana works well, it doesn’t matter which political or ethnic group one belongs too,” the Minister stated.
The retreat was to examine the 2017 work plan of the agencies under the Ministry of Information and to develop “Team Building Strategies.”
The participants were also given an update on the Right to Information Bill.
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