Ghana’s premier cement manufacturer, Ghacem, has started training block buolders across the country to equip them with modern skills in block building and how to enhance their businesses for increased profitability.
The training has started with selected block-builders under the Madina and Achimota Sales areas.
Speaking at the opening session of the first training in Madina, Commercial Director of Ghacem, Nana Philip Archer, explained that Ghacem’s objective for the block builders’ training is to equip them with modern skills to enhance their businesses.
“We want every block-maker to benefit from the knowledge we are sharing, hence we are not selective in bringing you together, whether you use Ghacem or not,” Nana Archer indicated.
He added that the training modules have been put together by a consultant of the Centre for Scientific and Industrial Research and Building and Road Research Institute,
Dr. Mark Bediako who is an expert in block making trainings.
The lead trainer is Mr. Kwasi Martinson who is also the aggregate manager for Ghacem’s sister company West Africa Quarries Limited.
The commercial director further stated that the training will also include the business side of block building, where they will be educated on how to ensure proper book-keeping and how to run the block making business effectively and profitably.
According to him, Ghacem will never compromise on quality. He also added that Ghacem will train the block-makers on how to mould quality blocks for stronger structures in the country.
Nana Archer disclosed that Ghacem will advertise for the block-makers to ensure that customers know where to locate them for quality blocks in the country.
The training has both theory and practical sessions. In the opening training, the Head of Marketing and Customer Excellence who is also the Coordinator of the Ghacem Cement Academy, Benny Fiifi Ashun, stressed that the innovation by Ghacem is aimed at meeting the needs of customers derived from its quarterly run surveys through the customer excellence programme which attempts to derive the real needs of the customers.
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