When you ask someone what they’d like their career to be, it used to be a doctor or a football player but now young people are more likely to want to become vloggers.
And for those hoping to become famous online, there is a new school that teaches students how to become a shining internet star.
In China, vlogging and live-streaming is big business and now worth some 53 billion yuan (£6.1 billion).
21-year-old student Jiang Mengna is one of those hoping to become a celebrity in the live-streaming business also known in Chinese as Wanghong.
So far she’s learnt how to hold a selfie stick, live-stream her random thoughts and blow kisses at her phone.
The course at Yiwu Industrial & Commercial College is named ‘modelling and etiquette’.
At the college, the classrooms are made up of dance studios and catwalks along with makeup rooms.
Students are given lectures on dressing fashionably, applying make-up, performing on camera and knowing various luxury brands.
Jiang said: ‘I like dressing myself up really pretty and take pictures. I feel like this major really suits me.’
During a quick lunch break, she spends half an hour speaking to her followers. She quickly earns 60 yuan (£6.94).
A dance teacher at the university says: ‘The requests and demands for our major are rising because the e-commerce industry is developing rapidly.’
One successful internet celebrity is Papi Jiang who has 23 million followers and product endorsements from New Balance footwear and luxury watchmaker Jaeger-LeCoultre.
Internet consultancy Analysys International estimated China’s blogging industry was worth 53 billion yuan (£6.1 billion) last year and would double by 2018.
Zhang says live-streaming account for 20 percent of online purchases: ‘Now someone will wear (the product), try it, use it and persuade you to buy it.’
Despite the fact that live-streaming is very mundane, the industry is continuing to grow.
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